This is Ferd

Ferd is a family-owned Norwegian investment-company committed to value-creating ownership of businesses and investments in financial assets. In addition to the group’s purely commercial activities, Ferd has an extensive involvement in social entrepreneurship.

We will create enduring value and leave clear footprints

This describes the vision that we will strive to achieve. By value we mean more than just financial return - value is also created through personal development and growth.

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Equally we shall not forget the role we play as a significant and valuable member of society as a whole. Enduring value signals that we intend to create something more than just short-term 'bubbles' - we stand for sound and worthwhile projects of enduring value.

By leaving clear footprints we mean that we want our activities to leave lasting, significant and visible results in their wake. This also acknowledges that a trail is clearest if many follow it - our ambition is for all our companies, units and employees to be driven by the same overriding principles whilst retaining each company's particular identity and freedom of action.

Ferd is committed to value-creating ownership of businesses and investment in financial assets in situations that enable us to make good use of our expertise and the competitive advantages that result from our family ownership.

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Ferd has defined two sets of values that will play an important role in realising the business vision for which we strive. 

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Corporate Values:

Credibility
This means that everyone can be confident that we keep our promises - that we will implement our strategies and meet our goals. Even though Ferd is a family-owned company, credibility requires openness in our relationship with the media and the outside world as a whole.

Spirit of adventure
This represents our willingness to take the initiative and see new opportunities - and also our readiness to accept that we can make mistakes. We want our people to be ready to take the initiative and make the extra effort, but they must also feel secure that we understand that not everything can be 100 percent successful. Our spirit of adventure means a commitment to progress and to seeing new opportunities beyond the distant horizon. It also means that all our employees will have the opportunity for personal development and the satisfaction of creating new adventures for the group.

Teamwork
Ferd can only realise its goals if everyone works as a team with mutual respect for each other. This is what creates synergies and a sense of shared purpose both within each company and between all the companies in the group.

Long-term view
The continuity, reliability and integrity which characterise the group will continue to be central aspects of our personality.

 

Operational Values

Expertise
If we are to be a pro-active owner and partner, the group needs to build up a store of knowledge and expertise in important common areas.We have defined finance, business development and networking as key areas of expertise for the group as a whole.

Networking
We strive to develop and make good use of the group’s network of contacts, both between our industrial companies and between our industrial and financial activities as a whole in order to create benefits such as synergies between our activities. We must also make full use of the group’s network of international contacts in the best interests of every individual unit.

Capital
Our strong capital base and healthy liquidity represent an important competitive advantage, and give us the capacity to provide the financial resources needed to develop and grow both the industrial and financial investment activities of the group.

The group's value-adjusted equity

History

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  • 2015
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  • 1778
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I. & L. Jacobsen’s ‘Tobaks-Fabrique’ in Christiania is granted a Royal Warrant

I. & L. Jacobsen’s ‘Tobaks-Fabrique’ in Christiania is granted a Royal Warrant

The beginning

I & L. Jacobsen’s Tobaks-Fabrique in Christiania is granted a Royal Warrant to manufacture “all kinds of smoking tobacco and tobacco snuff” and to sell both its own products and imported tobacco products. This is now recognized as the date for the formal establishment of the business undertaking which today lives on as Ferd. However, the factory itself was opened more than 30 years earlier by Jens Jacobsen, a city councillor, ship owner and merchant (1703-1772).

 

Picture shows The 1778 Royal Warrant.

Ferdmagasinet 0416 forside
Ferdmagasinet
forside Årsrapport 2015 thum
Annual Report
Interim report for the first six months of 2016_Thumb
Midyear report 2016

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